Case Study · Charity Activation · Monaco
A 48-hour charity run for Fondation Princesse Charlène, turned into a playable city-wide experience.
ReadySet partnered with Fondation Princesse Charlène de Monaco to transform the 4x4x48 endurance challenge into a social, gamified weekend — putting water safety and drowning prevention at the heart of every kilometre.
In partnership withFondation Princesse Charlène de Monaco- Cause
- Water safety
- Location
- Monaco
- Duration
- 48 hours
- Gameplay
- Multiplayer hunt
The Brief
A run with a cause — and a gameplay layer.
The 4x4x48 Challenge is designed to test endurance. Originally created by David Goggins, participants run 4 miles every 4 hours for 48 consecutive hours — pushing both physical and mental limits across an entire weekend.
In Monaco, every kilometre was run in support of the Fondation Princesse Charlène de Monaco, whose global mission is to save lives by preventing drowning and teaching aquatic safety to children. The foundation's work — from "Learn to Swim" programmes to "Water Safety" education — gave the 48-hour effort a clear, human purpose: every loop around the harbour reinforced a cause that quite literally saves lives.
To match the ambition of the cause, this edition added something unexpected: a multiplayer gameplay layer. Working hand-in-hand with the foundation, ReadySet turned the challenge from a sequence of solo runs into a connected, city-wide experience — checkpoints, missions, progression, and collaboration, all pulling participants and supporters closer to the mission behind the medal.
The Format
An endurance format built around repetition.
Simple in structure but brutal in execution, the 4x4x48 format forces participants to repeatedly return to the course with limited recovery, interrupted sleep, and mounting fatigue. The challenge becomes less about a single run and more about consistency, discipline, and momentum over time.
4 mi
Every run
Every 4h
Cadence
48 hrs
Total duration
Twelve runs. Limited recovery. Interrupted sleep. The challenge becomes less about a single distance and more about the discipline of returning — again, and again, and again.
By the second night, the city had become part of the run — every checkpoint a reason to keep moving, every team a reason to come back out.
The Transformation
Adding a gameplay layer to the city.
Rather than simply running between start and finish points, participants interacted with Monaco through gameplay. The city itself became part of the experience.
Using ReadySet, organizers introduced interactive checkpoints, missions, trivia, photo challenges, progression systems, and live leaderboards — between and during runs. The experience created moments of exploration, competition, collaboration, and discovery throughout the entire 48-hour challenge.
- Port Hercule
- Casino Square
- Le Rocher
- Larvotto Beach
Live · 18 squads
Run 07 / 12Next checkpoint
Casino Square — 320m
The Gameplay
How participants interacted with the experience.
Participants used the ReadySet app to navigate checkpoints spread throughout Monaco. At each location, they could unlock themed missions, location-based trivia, photo challenges, and collaborative tasks. The gameplay layer structured the downtime between runs and kept participants socially engaged across the weekend.
- 01R
Event code
MC48
Join with a code
No accounts. Participants opened the app, entered the event code, and joined the experience in seconds.
- 02
Checkpoint · 04
Casino Square
120m awayUnlockUnlock a checkpoint
Real Monaco landmarks became playable points. Arriving in person unlocked that checkpoint's mission for the squad.
- 03
Mission
Capture your squad with the harbour behind you.
+180 ptsCaptureRun the mission
Photo, trivia, and collaborative prompts tied to each location. Designed to be fast, surprising, and shareable.
- 04
Live
- 1Hercule4,820
- 2Larvotto4,615
- 3Rocher4,390
- 4Casino4,115
Climb the leaderboard
Live ranking between runs. Squads compared scores at meet-up points, plotted the next checkpoint, and headed back out.
Inside the Run
Run 05 — through the streets of Monaco.
One of twelve runs. Captured live by a participant mid-loop — the moment the challenge stopped feeling like an event and started feeling like a city-wide experience.
Vertical footage, recorded on the same kind of device every squad was playing on. The page is muted by default — tap the speaker icon to hear the run.
The Psychology
Maintaining energy across 48 hours.
Long endurance events naturally create emotional highs and lows. By introducing gameplay, the event created smaller moments of reward and progression throughout the experience — turning the weekend into a sequence of small wins rather than one long grind.
Momentum between runs
Checkpoints and missions filled the downtime — keeping squads engaged when their bodies wanted to stop.
Small wins, often
Progression and points created frequent reward moments — not just one finish line 48 hours away.
Casual competition
Friendly leaderboard rivalry kept squads coming back out for the next loop, often together.
Memorable beats
Photo missions and discoveries turned the weekend into stories people retold for weeks.
The Social Layer
More than a run.
Some participants split up between checkpoints before regrouping later in the evening. Others compared leaderboard positions between runs while resting at meet-up points throughout Monaco.
What could have become an isolated endurance challenge instead became a shared multiplayer experience — one that encouraged interaction, conversation, and collaboration across the full 48 hours.
- Squads comparing scores at meet-up points, plotting their next loop together.
- Splitting up to cover ground, then regrouping with a story to tell.
- A charity weekend that felt less like a grind and more like a shared adventure.
Operational Simplicity
A scalable layer for live events.
Participants joined directly through the ReadySet app using an event code. No custom hardware. No complicated setup. No standalone event app build. ReadySet handled the gameplay infrastructure so the organizers could focus on the event itself.
Checkpoint systems
Geolocated points, missions, and unlock logic — configured per event.
Progression logic
Points, badges, and squad progression handled by the platform.
Live leaderboards
Real-time ranking across the full event, visible to every squad.
Mobile-first
One app, one code, no IT ticket — organizers just share the event code.
Beyond endurance events
The format extends far beyond running.
The same multiplayer gameplay structure adapts across charity activations, corporate team building, city exploration, conferences, tourism, onboarding, and sponsor activations. By combining movement, storytelling, progression, and interaction, ReadySet helps transform physical spaces into connected social experiences.
Charity activations
Run, walk, ride — paired with progression and storytelling that sustain engagement.
Corporate team building
Cross-team gameplay across a city, a venue, or an offsite — without a custom app build.
City exploration
Branded city tours and tourism experiences powered by checkpoints and missions.
Conferences
Turn passive expo hours into interactive multiplayer floors with sponsor moments built in.
Onboarding events
Make new-hire weeks playable — collaborative missions across the office, city, or both.
Sponsor activations
Branded checkpoints, missions, and rewards woven natively into the gameplay.
What this proved
Endurance, made playable.
Long-format engagement
Progression systems help sustain engagement across multi-day endurance events.
Multiplayer matters
Multiplayer mechanics turn solo formats into shared social experiences.
City as the board
Real-world checkpoints make a venue or city part of the experience — not just the backdrop.
Memorable beats
Small wins and discoveries create the moments people retell long after the event.
No standalone app
City-wide activations can be deployed without building or maintaining custom event tech.
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