Active participation
The audience stops being a crowd. They become players — moving, choosing, scoring, returning. Engagement measured in minutes on-site, not glances.
Brand Activations · Experiential Marketing
Turn your audience
into active participants.
ReadySet powers premium branded worlds — custom-themed missions, sponsor checkpoints, and live multiplayer storytelling that turns footfall into participation, and participation into earned media.
Why brands use ReadySet
Activations the audience plays — not walks past.
Banners get ignored. Booths get bypassed. ReadySet rebuilds the activation as a live multiplayer world the audience steps inside, moves through, and posts about — with the brand woven into every beat.
Immersion that sticks
Custom theming on every surface — splash, map, missions, leaderboard. The phone disappears into the world the brand is building.
Branded storytelling
Every checkpoint is a brand beat. Every mission is a script you wrote. The narrative isn't a tagline on a wall — it's what people are playing.
Built for social spread
Photo missions, leaderboard wins, optional AR moments — every interaction is a shareable beat. The activation finishes its life on people's feeds.
Sponsor lift, measurably
Branded missions, scans, dwell time, and unlocks — all tracked. Hand the sponsor a report that proves the activation delivered, with numbers.
Memory you can replay
Players leave with screenshots, photos, and finale clips. The campaign keeps running long after the truss comes down.
The experience layer
One QR code. A whole branded world.
No queues. Audiences open the ReadySet app, enter the event code, and the brand world unlocks on their phone — venue, festival ground, retail floor, or city block.
- 01
Welcome
Step inside the brand world
Tap to enterScan and step inside
Audience scans the branded QR at the gate, the activation, or the poster. They open the ReadySet app, enter the event code, and the brand world unlocks — splash, theme, sound.
- 02Brand zone A · 80m
Pick a crew, take the map
Players name their team. The branded venue map appears with checkpoints, zones, and the first mission already pulsing in the corner.
- 03
Branded mission · 3 of 12
Find the neon arch
Pose with the crew. Submit straight from the app.
+250 ptsMove through the world
Branded checkpoints, sponsor moments, photo missions, with optional AR-enhanced drops. The activation isn't a stop on the route — it's the route.
- 04Photo submittedLive
Branded overlay added · ready to share
Posts to feed2,118Capture and share
Every photo mission ships branded. Every win is screenshot-ready. The activation finishes its life on people's feeds, not on a takedown van.
- 05
Activation leaderboard
- 1Crew Atlas8,420
- 2Crew Vortex8,110
- 3Crew Lumen7,680
- 4Crew Halo7,440
Live finale, brand on stage
Top players revealed live with a sponsor-branded trophy. The crowd reacts in the room — and the moment travels everywhere else.
Sponsor & audience engagement
Every touchpoint becomes a destination.
Sponsor booths, branded zones, hidden drops, photo moments — each one is a mission worth visiting because it's worth points, prizes, and the leaderboard. Visibility you can prove. Interaction you can replay.
4.1×
Branded zone visits
vs. unincentivized footfall
71%
Active participation rate
of on-site audience playing
9.2 min
Avg. dwell at branded checkpoints
100%
Sponsor moments reported
scans, missions, photos, posts
Stage A
Booth 14
Hall B
Lounge
Mainstage
Live · 1,840 attendees on the floor
Sponsor halo · Helio Cloud
+312 visits
- Sponsor mission
Headline sponsor
Unlock the brand drop
Players who hit the activation, complete a branded mission, and post earn a tiered drop — and a leaderboard boost.
Branded checkpoint - Sponsor mission
Retail partner
Scan-to-play moment
A branded scan triggers a 60-second mini-game. Sponsor gets qualified scans; audience gets a rare points multiplier.
Branded checkpoint - Sponsor mission
Creative partner
Photo set activation
A built set becomes the photo mission. Every submission is branded, captioned, and shareable straight from the app.
Branded checkpoint - Sponsor mission
Festival partner
Site-wide challenge run
Branded checkpoints scattered across the grounds. Hit them all in 90 minutes for a finale-only badge and a stage shoutout.
Branded checkpoint - Sponsor mission
Stage sponsor
Pre-show warm-up
A 5-minute mass-play moment before the headline act. The whole crowd is in the brand world by the time the lights drop.
Branded checkpoint - Sponsor mission
Closing partner
Live finale takeover
Top players revealed live on the main screen with a sponsor-branded trophy. The crowd reacts — and posts.
Branded checkpoint
How the metrics are measured
Outcomes brand teams
can actually defend.
Every number in the engagement deck above maps to a clear definition, a measurement window, and an exportable source. No black-box panels, no inflated impressions.
Branded zone visits
vs. an organic baseline
Unique players entering a sponsor's geofenced zone, counted once per player per zone per day. Compared against a non-sponsored control zone in the same hours.
Active participation rate
actual play, not impressions
Players who completed at least one mission, divided by on-site audience. Measured live; audience size pulled from venue check-in data where available.
Dwell at branded checkpoints
median, outliers excluded
Time between a player triggering a sponsor checkpoint and leaving its geofence. We exclude the top 5% to keep the median honest.
Sponsor moments reported
every planned touchpoint, evidenced
Share of designed sponsor touchpoints — scans, missions, photos, posts — with at least one logged interaction. 100% means every promised moment generated activity.
Built for real-world activations
One platform, every kind of crowd.
From a 500-person product launch to a multi-day festival ground, the same ReadySet engine adapts to the activation in front of you — branded, themed, and ready to scale.
5,000–50,000
Festivals & live music
Multi-day, multi-stage activations that turn the festival ground into a single connected playfield. Branded missions follow the audience from gate to encore.
500–5,000
Product launches
Launch days where the audience doesn't watch the product — they play it. The activation is the demo, and the demo travels home in screenshots.
City-scale
Public & city campaigns
Multi-day, multi-location campaigns the public can join from a poster scan. The city becomes the campaign canvas; the leaderboard becomes the headline.
Stadium
Sports & fan activations
Pre-game, in-arena, and around the venue. Branded fan missions, sponsor unlocks, and a live leaderboard inside the second-screen moment.
Multi-site
Retail & pop-ups
Turn a pop-up into a destination. Branded scavenger hunt-style experiences across stores, neighborhoods, or districts — measurable, repeatable, on-brand.
Bespoke
Experiential campaigns
Agency-built worlds with ReadySet as the engine underneath. You bring the creative; we bring the multiplayer infrastructure that makes it real.
Customization & branding
The brand world is yours. The infrastructure is ours.
ReadySet is a customizable layer, not a template. Theme every surface, write every mission, design every checkpoint — or hand us your creative brief and we'll build the world with you.
Custom theming, end to end
Splash, map, mission cards, leaderboard, finale screen — every surface skinnable to the brand. Audiences play inside the world, not next to it.
White-label deployment
Run ReadySet under your own brand or your client's. We disappear; the experience is yours. Built for agencies who can't show a third-party logo.
Bespoke missions
Photo, trivia, scan, head-to-head — with optional AR-enhanced moments. Every mission custom-written around the brand story. Not modular. Not stock. Built for you.
Live producer control
A single dashboard to extend timers, push surprise missions, feature a sponsor, or adjust difficulty mid-activation. Producers stay in control all night.
Real-time analytics
Watch the floor live: who's playing, where they're moving, which branded zones are heating up. Optimize the activation while it's still running.
Production-grade reliability
Battle-tested across festivals, launches, and city-scale activations. The platform doesn't blink when 10,000 phones come online at once.
Event control
Live10,400
Audience on the ground right now
- Active players7,380
- Branded checkpoints24 live
- Avg. dwell at activations9.2 min
- Posts to social2,118
Teams
Map
Missions
For agencies & brand teams
Want it under your own brand?
Run ReadySet white-label as your own activation platform — your name, your client's logo, your creative direction. We provide the engine; you keep the relationship.
What activation teams report
71%
Active participation rate
4.1×
Branded zone visits
9.2 min
Avg. dwell at activations
10,000+
Concurrent players supported
“It changed what an activation can be. People didn't pose for the brand wall and leave — they spent the night inside the brand world. The post-event report wrote itself.”
Real-world deployment
What it looks like at activation scale.
Silverstone's Lap of Lights ran the same engine that powers brand activations and festival grounds — proof that one mobile-powered layer can hold thousands of people inside a single live branded experience.
Proof
Crowd-scale participation
Thousands of attendees joined through the ReadySet app with a code at the gate — no queues, no second-class spectators.
Proof
Immersion that held all night
Branded splash, map, and missions read as part of the activation. The phone disappeared into the world around it.
Proof
Flow across the venue
Mapped checkpoints spread the crowd across the circuit. No zone over-pressured, no installation went unseen.
More branded experiences
Where else ReadySet powers the brand.
01 · Related
Experiential Marketing
Real-world multiplayer experiences that turn campaigns into something audiences play, not just watch.
Explore02 · Related
Sponsor Activations
Turn sponsor exposure into participation. Branded missions that drive measurable engagement on-site.
Explore03 · Related
Product Launches
Launch-day experiences that put the product in attendees' hands — and turn discovery into a multiplayer story.
Explore
FAQ · for brand teams
Setup, sponsors, reporting,
white-label.
The questions brand and agency teams ask before greenlighting an activation. Honest, specific answers.
Talk to a brand activations producer- 01How long does it take to launch a branded activation?Standard branded editions go live in 3–5 weeks, including theming, mission design, a content review pass, and a full rehearsal. Repeat formats — campaign tours, recurring sponsor moments — run on a 1–2 week loop once the master experience is built. Tight-deadline pitches can be delivered in under two weeks when scope is focused.
- 02How do you integrate sponsors into the experience?Sponsors live inside gameplay, not around it. We build branded missions, scan-to-play moments, sponsor zones on the map, branded checkpoints, photo sets, and post-mission unlocks. Each sponsor gets measurable participation — visits, scans, completions, dwell time — not just an impression count.
- 03What reporting do brand and sponsor teams get after the event?A post-event report covering participation, mission completion rates, branded zone visits, sponsor scan-throughs, dwell time, photo and video output, and earned shares. Data exports (CSV) and live dashboards are available throughout the event for in-flight optimisation. Custom KPIs can be wired in on request.
- 04Can we deploy it under our own brand or our client's brand?Yes. ReadySet is fully white-label: the player app surface, the visual identity, the copy, the sponsor placements, and the post-event recap can all carry your brand or your client's. ReadySet stays the engine in the background — your audience sees only the activation.
- 05How do attendees join the activation?Attendees download the ReadySet app, enter the event code, and join — no account required. The experience is themed and branded for your activation, so participation rates stay high.
- 06What support do brand teams get during a live activation?A named producer, a shared event channel, and a live ops engineer on-site or remote on the day. Larger activations get an on-the-ground crew. You're never running the platform alone — the moment something needs to shift on the floor, we shift it with you.
Brands & sponsors who activate with us
The names that turned audiences into participants.
Trusted by 13 partner organizations
Your event, unforgettable
Tell us the venue.
We'll bring the game.
A 30-minute call is enough to design exactly what your guests will be doing — and posting about — on the day.